Empowering Marketing and Communications Agencies

Marketing and communications agencies grapple with distinct challenges in managing their financial and operational strategies, which require specialized consulting and accounting services.

AURA offers customized accounting and financial solutions to help your agency streamline financial management, optimize resource allocation and support long-term growth.

With AURA’s expertise in providing accounting solutions for marketing agencies, you can breathe a sigh of relief knowing that we handle your financial and operational needs, allowing you to focus on creativity and client success.

Why Marketing and Communications Agencies Need Specialized Consulting

Marketing agencies face specific challenges such as:

Resource allocations (employees vs. freelancers)
Financial forecasting
Cash flow management
Cash vs. accrual accounting
Time tracking and cost allocations by project or client

AURA’s consulting services empower marketing and advertising agencies to develop scalable accounting and financial management practices, track and optimize resources and cost allocations, and make informed decisions that foster growth and increase margins, enhancing their operational efficiency and long-term growth and success.

Our team at AURA is not just a service provider but a strategic partner, helping you reduce inefficiencies, gain greater visibility into your financials, enhance profitability, and ensure your operations run smoothly. We align your agency’s financial and operational health with your long-term goals so you can focus on client happiness and long-term growth.

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We Help Marketing Agencies Achieve Their Business Goals

Accounting Services

AURA’s accounting services are designed to handle the specific financial complexities of marketing and communications agencies. From managing project-based billing, measuring the profitability of your client projects or entire client relationships and maintaining clear and transparent financial records, we help your agency stay on top of finances.

Our accounting services include:

Profit Margin Optimization
Monthly Financials
Financial Forecasting

We understand the unique financial dynamics of agencies, such as fluctuating cash flows and client billing complexity. With AURA’s accounting expertise, you can gain greater clarity on the financial health of your agency and focus on delivering exceptional client results while we handle the numbers.

Financial Strategy Consulting

A strategic financial plan is essential for any marketing agency looking to scale and grow sustainably. AURA’s financial strategy consulting helps agencies develop robust, customized financial plans that align with their business goals.

Our financial strategy consulting includes:

Financial Modeling
Expansion: Buy vs. Build
Capital Raising

Whether looking to expand services or invest in new technology, AURA provides the expert financial guidance your agency needs to thrive in a competitive market.

Operational Strategy Consulting

Efficient operations are the backbone of any successful marketing agency. AURA’s operational strategy consulting services help agencies streamline internal processes, improve team collaboration, and optimize workflows.

Our operational strategy consulting includes:

Performance Improvement
Change Management
Exit Planning

With our deep understanding of marketing agency operations and workflows, AURA helps you implement technology solutions, automate repetitive tasks, and create a more agile operating environment. By enhancing operational efficiency, we ensure that your agency can focus on creative innovation and client satisfaction while we handle the complexities of your internal processes.

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Why Partner with AURA?

AURA offers specialized consulting services tailored to marketing and communications agencies’ unique needs. With a deep understanding of project-based revenues, operational complexities, and growth challenges, AURA delivers customized accounting services, financial management, strategy, and operational efficiency solutions.

Our team, with its marketing industry expertise and cutting-edge technology, provides immediate value to our marketing clients by streamlining processes, improving profitability, and driving sustainable growth.

Partnering with AURA means having a trusted advisor who supports you in focusing on creativity and business success while ensuring your financial and operational health is expertly managed.

About Us

Experience Seamless Financial and Operational Consulting with AURA

Managing finances and operations efficiently is key to sustainable growth for marketing and communications agencies.

AURA’s streamlined consulting process makes it easy to enhance your agency’s financial health and operational efficiency.

1

Discuss your agency’s goals and explore how AURA’s accounting, financial strategy, and operational consulting can drive your and your clients’ success.
2

Securely share your financial data, and we’ll develop a strategy tailored to your agency’s unique needs.
3

Implement the customized strategy with AURA’s guidance to optimize finances, streamline operations, and support your agency’s growth.

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Empowering Marketing Teams for Sustainable Growth

AURA understands the unique challenges faced by marketing and communications agencies. From tailored accounting solutions to strategic financial and operational consulting, we are here to help you gain greater visibility into profitability by project and client, streamline processes, optimize growth, and ensure long-term success.

Partner with AURA today for expert consulting that allows your agency to focus on creativity and results while we handle the rest.

Schedule a Free Consultation Today!

Frequently Asked Questions (FAQ)

Good accounting provides real-time visibility into your agency’s financial health, enabling better decision-making, improved profit margins, and strategic growth. With the proper accounting method, cash or accrual accounting, you can manage cash flow, ensure financial stability, and foster trust with clients.

AURA specializes in and has expertise in the marketing industry. Our executive team have extensive backgrounds working with multi-billion dollar global agencies, so we understand first-hand the challenges that marketing agencies face like cash flow unpredictability due to how agencies bill their clients, balancing full-time employees versus freelancers, properly attributing time and costs to projects and clients, and ensuring accurate revenue recognition.

By using an efficient accounting system, like accrual-based accounting, marketing and communications agencies can properly attribute revenue and expenses, accurately forecast cash flow, and ensure timely invoicing based on payment triggers, to manage cash flow effectively and accurately.

Automating these processes minimizes errors, ensures timely invoices, improves client relations, and reduces delays in payments, ultimately enhancing cash flow and operational efficiency.

AURA provides outsourced accounting services tailored to marketing agencies, offering automated financial processes, accurate forecasting, profit analysis, and internal controls to prevent fraud and ensure compliance with financial regulations.

Getting started with AURA is simple. Contact us to schedule an initial consultation where we’ll discuss your agency’s needs, pain points, and financial goals. From there, we’ll outline a tailored strategy that aligns with your objectives and sets the foundation for your business’s financial success and growth.

I trust AURA implicitly

“The AURA Team plugged right in as CFO + accountant and we haven’t looked back. We now have visibility and clarity into the future and the information to make better day-to-day decisions. It’s hard to find firms that truly use data insights to help make smarter business decisions. I trust AURA implicitly and would highly recommend them to companies that want a smart agile team to help grow”

Curt Fleming

Partner & CEO, Merit/Andrew

Empowering Marketing and Communications Agencies

Why Marketing and Communications Agencies Need Specialized Consulting

We Help Marketing Agencies Achieve Their Business Goals

Accounting Services

Financial Strategy Consulting

Operational Strategy Consulting

Why Partner with AURA?

Experience Seamless Financial and Operational Consulting with AURA

Discuss your agency’s goals and explore how AURA’s accounting, financial strategy, and operational consulting can drive your and your clients’ success.

Securely share your financial data, and we’ll develop a strategy tailored to your agency’s unique needs.

Implement the customized strategy with AURA’s guidance to optimize finances, streamline operations, and support your agency’s growth.

Empowering Marketing Teams for Sustainable Growth

Frequently Asked Questions (FAQ)

Why is a good accounting process critical for marketing agencies? − +

What makes AURA a good partner for marketing and communications agencies? − +

How can AURA help with cash flow management in project-based work? − +

What are the benefits of automating billing and accounting processes? − +

How does AURA Accounting support marketing agencies? − +

How do I get started? − +

I trust AURA implicitly